Victory Garden of Tomorrow in Martha Stewart Living
Joe’s work has the ability to evoke the optimism and conscience of both past and present, and captures the foodie zeitgeist with bright, poignant printmaking. We are proud to have this artist in our local community and amongst our small business students.
About The Victory Garden of Tomorrow (in Joe’s own words)
The Victory Garden of Tomorrow is a self-commissioned poster campaign designed to channel the bold energy of historical poster propaganda. It is committed to civic innovation and social progress– better food, better gardens, better cities. It is artful advocacy for the modern homefront.
In terms of conceptual design, The Victory Garden of Tomorrow is an exercise in blending WPA-era eat-your-peas propaganda with the awe-inspiring 1939 World’s Fair (motto: “The World of Tomorrow”) and its big-vision, world reshaping ambition. I believe the spirit and skills of that old generation lay within us today. We simply need to re-deploy ourselves if we are to shape our uncertain destiny.