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Portland Bottom Line featured in The Oregonian

November 9, 2010 Leave a comment Go to comments

Peter Korchnak, Co-Editor of The Portland Bottom Line
Peter Korchnak

The Portland Bottom Line and Mercy Corps Northwest received special mention in an article by Larry Bingham about crowd-sourced books. 100% of profit from books sales will be donated to Mercy Corps Northwest programs. Support economic development and sustainable business practices in one go by buying this book.

Read the full article

Excerpted here

“One thing both books have made clear: The city has plenty of cheerleaders. And in this age of social media, the cheerleaders are more than happy to contribute…

…[Peter] Korchnak’s idea came after he contributed in other books that started through social media and involved input from several people interested in the topic. The 33-year-old moved from Slovakia to Portland six years ago and runs Semiosis Communications, a company that provides marketing for sustainable businesses.

He asked for 400-word essays on sustainable practices and received thoughts on everything from junk mail and aluminum foil recycling to tips on how to engage employees and brand a green business. While he expected contributors to offer practical advice for readers, he was surprised by the emotions behind many efforts.

“So, who are you?” wrote social media strategist Noland Hoshino. “What do your customers think of you and your business? Think of it this way: At the end of the day, what do you want the people to say? ‘We are gathered here today to remember … had a fancy car and cherishes it,’ or ‘… gave his time to transport cancer patients to and from chemotherapy in that fancy car he cherished. It was the ride of their life’?”

“I had wanted case studies, so this was a pleasant surprise,” said Korchnak, who edited the book along with Megan Strand. It taught him something about Portland and the green movement.

“When people do strive to be as sustainable as possible, it becomes personal,” he said. “It’s very intrinsic; it’s not motivated by the bottom line.”

After sales of the $16.95 book repay his initial investment, proceeds will go to Mercy Corps, a nonprofit the 51 small-business contributors voted to support.”

Read the full article


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