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A Second Success With Susan Rich

December 17, 2009 Leave a comment Go to comments

On Monday night’s seminar, Write it Rich! with Susan Rich we all received many helpful pointers about how to we can write better on the internet.

First among them… write a good headline. In fact, Susan recommended writing out different versions of your headline 25-30 times. At this point, eyebrows were raised and heads were shaken in our packed classroom. But wait! Susan said. By reworking that line over and over, you’re forced to really grapple with what your message is, and to get to its essence in the headline. And then, once you’ve spent all that time on the headline, the rest of the writing is easy, because you’ve already gone through the different points you wanted to cover and figured out what message you want to focus on.

All of Susan’s tips were like that: focused, and very useful for small business owners wanting to get their message across to a specific audience and get some sort of concrete result it, whether it’s a sale or a new contact. It’s the second time she’s done this particular presentation with us, and if anything, it was more popular this time around:

“I found the information she presented to be purposeful and clear. The talk was engaging and affordable”

“It was all good – great!”

Next month she’ll be doing a presentation with us on benefit-based copywriting…. it’s gonna be good!

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