Archive for December, 2009

Peet’s Lake Oswego Celebrates the Holidays with MCNW

December 18, 2009 Leave a comment

Find yourself in the Lake Oswego area anytime soon? If you stop by the Peet’s there, you can make a donation to Mercy Corps Northwest as you buy your coffee:

Categories: in the community

A Second Success With Susan Rich

December 17, 2009 Leave a comment

On Monday night’s seminar, Write it Rich! with Susan Rich we all received many helpful pointers about how to we can write better on the internet.

First among them… write a good headline. In fact, Susan recommended writing out different versions of your headline 25-30 times. At this point, eyebrows were raised and heads were shaken in our packed classroom. But wait! Susan said. By reworking that line over and over, you’re forced to really grapple with what your message is, and to get to its essence in the headline. And then, once you’ve spent all that time on the headline, the rest of the writing is easy, because you’ve already gone through the different points you wanted to cover and figured out what message you want to focus on.

All of Susan’s tips were like that: focused, and very useful for small business owners wanting to get their message across to a specific audience and get some sort of concrete result it, whether it’s a sale or a new contact. It’s the second time she’s done this particular presentation with us, and if anything, it was more popular this time around:

“I found the information she presented to be purposeful and clear. The talk was engaging and affordable”

“It was all good – great!”

Next month she’ll be doing a presentation with us on benefit-based copywriting…. it’s gonna be good!

Categories: classes

Holiday Social & Potluck

December 11, 2009 Leave a comment

December 10th we had a holiday potluck with our clients, new and old.

We had fabulous music from Kyrstyn Pixton, which set the warm & welcoming tone for the evening.

And some decorations (including a blazing fireplace!)

But guests brought their goods, which looked even better…

Photographs by Peter Blanchard and Grace Weston, cards and pendants from Robin Urton

Hats by Robin Epstein/Bunny Huggins, JonnySport bags by Rachel Elizabeth, naturopathic
kits by Julie Brush

Hats by Mary Kelly, magnets by Mary Hawley, accessories by Adrienne Hatkin (she’s also in a band!)

And paintings by Michelle Purvis – I didn’t grab a picture, so I borrowed one from your website!

Everyone brought and enjoyed lots tasty food – cookies, fruit, cheese and crackers, pasta, fried yam tortilla deliciousness (probably not the official name)

We all got to chat and commiserate

It ended up being quite a good time.

Categories: networking Tags:

Social Media With Taylor Ellwood

December 9, 2009 Leave a comment

I’ve committed a rookie social media mistake by not keeping up on updating. It’s no good if lack of activity on a blog would seem to imply lack of activity within in an organization. But of course, that’s not actually the case!

Last Tuesday, December 1st, we had an hour-long social media class with Taylor Ellwood. He went over some of the reasons businesses should be on social media, and also went into some of the demographic details of who’s on social networking sites to remind people that their marketing should be focused on their target market, and if their customers aren’t likely to be on social media, then it may not be worthwhile. His most important message, as emphasized by our other social media presenters, Peter Korchnak and Benjamin Tomkins, is that time and consistency are the investments you need to make when starting a social media presence. He pointed participants to some practical resources to help make them manage their presence online, like

Our class on the 7th with Peter Korchak had to be postponed, but Peter hopes to be back talking about green marketing in February.

Tomorrow night we’re doing a potluck gathering with clients. People are bringing all kinds of treats to eat (fruit, banana bread, quinoa, etc), and they’re also going to be vending some of their wares. We have a guest musician, Kyrstyn Pixton, who’ll be playing some nice music, and hopefully a nice warm holiday atmosphere going on. We’re excited!

And as for January classes… we’ve got a lot in the works. We just need to set some dates and we’ll be on a roll.

Categories: classes Tags: ,