Find yourself in the Lake Oswego area anytime soon? If you stop by the Peet’s there, you can make a donation to Mercy Corps Northwest as you buy your coffee:
On Monday night’s seminar, Write it Rich! with Susan Rich we all received many helpful pointers about how to we can write better on the internet.
First among them… write a good headline. In fact, Susan recommended writing out different versions of your headline 25-30 times. At this point, eyebrows were raised and heads were shaken in our packed classroom. But wait! Susan said. By reworking that line over and over, you’re forced to really grapple with what your message is, and to get to its essence in the headline. And then, once you’ve spent all that time on the headline, the rest of the writing is easy, because you’ve already gone through the different points you wanted to cover and figured out what message you want to focus on.
All of Susan’s tips were like that: focused, and very useful for small business owners wanting to get their message across to a specific audience and get some sort of concrete result it, whether it’s a sale or a new contact. It’s the second time she’s done this particular presentation with us, and if anything, it was more popular this time around:
“I found the information she presented to be purposeful and clear. The talk was engaging and affordable”
“It was all good – great!”
Next month she’ll be doing a presentation with us on benefit-based copywriting…. it’s gonna be good!
December 10th we had a holiday potluck with our clients, new and old.
We had fabulous music from Kyrstyn Pixton, which set the warm & welcoming tone for the evening.
But guests brought their goods, which looked even better…
Photographs by Peter Blanchard and Grace Weston, cards and pendants from Robin Urton
Hats by Robin Epstein/Bunny Huggins, JonnySport bags by Rachel Elizabeth, naturopathic
kits by Julie Brush
Hats by Mary Kelly, magnets by Mary Hawley, accessories by Adrienne Hatkin (she’s also in a band!)
And paintings by Michelle Purvis – I didn’t grab a picture, so I borrowed one from your website!