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Why Do We Want to Use Social Media?

November 5, 2009 Leave a comment Go to comments
Benjamin Tomkins - Social Media Marketing

Why Social Media? To Build a Better Community

to build a better community … connect and share enthusiasm … find out customers’ needs … educate … draw people into our main site …. build brand loyalty …

Monday night Benjamin Tomkins helped us all parse through the reasons why small businesses so desperately wanted to start tweeting (twittering) or facebooking or yelping – reasons a little more meaningful other than the nagging feeling that social media is a hot topic and we all need to be in on it.

He started off the evening by pointing out that our class itself was a social network, and had everyone introduce themselves, their businesses, and their experience with social media. With 22 participants, it took a little bit of time, but afterward people were able to give each other advice and talk about each others’ businesses as examples.

He went on to talk about the multitudes of social media options out there, and like one of our other presenters, Peter Korchnak, he emphasized that effective social media marketing meant being efficient and consistent with your time and effort. He gave examples from his own experience consulting, and encouraged participants to break into small groups to come up with their own.

He even was so thoughtful as to share the slideshow from the night’s presentation online. It’s embedded below, and also at http://bit.ly/4qPl5N.

And what do people want after this particular social media class?

“An extension of this one”, “another (level 2) social media class with the same teacher”, and “more marketing”.

Okay, Ben… we’ll be calling you back for more!

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