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Portland Bottom Line featured in The Oregonian

November 9, 2010 Leave a comment

Peter Korchnak, Co-Editor of The Portland Bottom Line
Peter Korchnak

The Portland Bottom Line and Mercy Corps Northwest received special mention in an article by Larry Bingham about crowd-sourced books. 100% of profit from books sales will be donated to Mercy Corps Northwest programs. Support economic development and sustainable business practices in one go by buying this book.

Read the full article

Excerpted here

“One thing both books have made clear: The city has plenty of cheerleaders. And in this age of social media, the cheerleaders are more than happy to contribute…

…[Peter] Korchnak’s idea came after he contributed in other books that started through social media and involved input from several people interested in the topic. The 33-year-old moved from Slovakia to Portland six years ago and runs Semiosis Communications, a company that provides marketing for sustainable businesses.

He asked for 400-word essays on sustainable practices and received thoughts on everything from junk mail and aluminum foil recycling to tips on how to engage employees and brand a green business. While he expected contributors to offer practical advice for readers, he was surprised by the emotions behind many efforts.

“So, who are you?” wrote social media strategist Noland Hoshino. “What do your customers think of you and your business? Think of it this way: At the end of the day, what do you want the people to say? ‘We are gathered here today to remember … had a fancy car and cherishes it,’ or ‘… gave his time to transport cancer patients to and from chemotherapy in that fancy car he cherished. It was the ride of their life’?”

“I had wanted case studies, so this was a pleasant surprise,” said Korchnak, who edited the book along with Megan Strand. It taught him something about Portland and the green movement.

“When people do strive to be as sustainable as possible, it becomes personal,” he said. “It’s very intrinsic; it’s not motivated by the bottom line.”

After sales of the $16.95 book repay his initial investment, proceeds will go to Mercy Corps, a nonprofit the 51 small-business contributors voted to support.”

Read the full article


The Book Party

October 21, 2010 Leave a comment

Mercy Corps Front

What. Portland Bottom Line Book Release Party
When. Wednesday, November 10th 5-8pm, Program at 6
Where. Mercy Corps HQ, 45 SW Ankeny St.
How much. Free! (…just buy a book)

Cool Stuff
Serendipity has it that the Give!Guide and The Portland Bottom Line launch on the same day – we’re so excited. Be the first to pick up your Give!Guide at the event.  In addition, one hundred copies of “The Portland Bottom Line” will be available for sale ($16.95, cash/check only, 2 laptops will be available for online purchases). The contributors to this book have generously selected Mercy Corps Northwest as a beneficiary of book sales. The more books we sell, the bigger the donation, so buy the book!

Also, enjoy some tasty snacks and beverages donated by the book’s contributors and other local businesses.

We’re in for a treat
The contributors to the book (small business owners striving towards the triple bottom line), will be at the event to share their experiences and forge new relationships. Enjoy a short presentation about the making of the book and the challenge of doing business in a sustainable manner.

About the book
Co-edited by Peter Korchnak and Megan Strand, and organized into 12 sections along the triple bottom line of People, Planet, and Prosperity, “The Portland Bottom Line: Practices for Your Small Business from America’s Hotbed of Sustainability” explores how small businesses can effectively and efficiently shift toward sustainability and thrive. In their short essays, 51 Portland small-business people share their experiences with sustainability in their companies.

Coming soon: “The Portland Bottom Line”

September 30, 2010 Leave a comment

Cover of

The Portland Bottom Line (Out in November 2010)

Edited by Peter Korchnak and Megan Strand.

Description: A collaborative exploration of how small businesses can effectively and efficiently shift toward sustainability and thrive. Fifty-one small-business people from Portland, Oregon, share their experiences with implementing sustainable practices in their companies.

Mercy Corps Northwest was selected by the book contributors to benefit from the book’s profits. We are honored to be connected to such a dynamic and important project.

We will be posting more news and updates as the release date approaches.

Click here to learn more about the book

Read about the selection of Mercy Corps NW as beneficiary of the book

Again, we express a heartfelt Thank You to the contributors of “The Portland Bottom Line”!

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