Home > in the community, people > Victory Garden of Tomorrow in Martha Stewart Living

Victory Garden of Tomorrow in Martha Stewart Living

February 16, 2011 Leave a comment Go to comments

 

Local Greens Poster by The Victory Garden of TomorrowThe amazing designs of Joe Wirtheim and also known as The Victory Garden of Tomorrow are now being featured in the March 2011 edition of Martha Stewart Living. Pick up an issue to check him out.

Joe’s work has the ability to evoke the optimism and conscience of both past and present, and captures the foodie zeitgeist with bright, poignant printmaking. We are proud to have this artist in our local community and amongst our small business students.

About The Victory Garden of Tomorrow (in Joe’s own words)

Eat Real Food poster by Victory Garden of Tomorrow

The Victory Garden of Tomorrow is a self-commissioned poster campaign designed to channel the bold energy of historical poster propaganda. It is committed to civic innovation and social progress– better food, better gardens, better cities. It is artful advocacy for the modern homefront.

In terms of conceptual design, The Victory Garden of Tomorrow is an exercise in blending WPA-era eat-your-peas propaganda with the awe-inspiring 1939 World’s Fair (motto: “The World of Tomorrow”) and its big-vision, world reshaping ambition. I believe the spirit and skills of that old generation lay within us today. We simply need to re-deploy ourselves if we are to shape our uncertain destiny.

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